How Small Business Marketing Can Win You Big Contracts

If you think it is only the big guys that land the big corporate contracts, think again. I once had the privilege of having a very frank conversation with an international businessman. One of the surprising things that came from the conversation is that he admitted he actually preferred working with smaller businesses. That dream of attracting corporate clients isn’t so remote now is it?

Surprised? So was I, so I asked him to explain why. These were some of his reasons:

A small business can provide more personalized attention. Often large corporates have set procedures. Regardless of what the client really wants or needs everything is moulded to fit the corporate procedures. It’s almost as if there is only one strategy or solution on offer. Thinking outside of that is not even a consideration. It is almost like the client gets pushed onto a production line. A corporate may be looking for a product or service specifically because existing structures don’t work. If you knew how valuable the corporate client was, I’m sure you’d make sure you fully understood their needs and found a solution to match. You would fit your solution to meet their needs. They wouldn’t just be another cog in the wheel for you.

A small business places a high value on attracting corporate clients. Whether it’s through home based business leads, a series of classifieds or any other method. When the phone rings and it’s a director of a large corporate on the line, I’m pretty sure you will drop everything else you are doing and give them your full attention. This is what makes small businesses different from large businesses. You take the time and effort to show them how important they are to you. For a large business to land another large account is not such a big deal. But to a small business it can be the deal of a lifetime. As a small business you seldom lose sight of how important a customer is to your business and it often shows in your work. That’s what makes working with small businesses so attractive to corporate customers.

A small business can offer greater flexibility. You can customize your products or services to meet the client’s needs and know that it will be worthwhile because of the size of the account. Even if you aren’t on the preferred suppliers list, if you can offer some flexibility and meet the corporates needs you can overcome that. You build relationships in the process of taking the time to understand a customer’s needs. If you do this in the right way that confirms you are indeed an expert in a certain area, you may win the contract anyway.

Today technology has levelled the playing fields somewhat. With the systems and software available, it is possible for small businesses to attract corporate customers. As a business owner you have passion drive and enthusiasm. You can provide insights and solutions that may be overlooked by other corporate competitors.

An important part of attracting corporate customers is being visible to them. That way when they approach you they already have an interest in what you have to offer. If you build on those relationships then the rules don’t matter as much. You may soon find your business on that preferred suppliers list.

Small Business Ideas Brighter Than a Thousand Others!

With the recent increase in tug of wars between huge companies, the economy is struggling to keep the rope from tearing apart. If people do not have the money to buy goods, the company will fall apart and so will the tug of war! Getting to the top takes time, patience and consistency. No one started a big company altogether; they started out small and followed certain business ideas. They had mentors and good friends and took help from other professionals time to time. Success comes at a good price, be sure you are ready to pay for it!

Due to the recent fall in the economy, some small businesses suffered a lot. Some were even eliminated from the market. Although there are strategies to keep your business running, a sensible businessman should always be ready for surprises. Some of the effective small business ideas include:

1. Small workforce: your business is called small for a reason. Do not initially intake a lot of workers, start with a few and see how many you need. Based on the average assignments you receive and your annual profit, a mentor can advise you on the number of employees you need. Also, management is a factor with such a large workforce. If they are not managed well, they might not be working properly or to their full potential. So unless you really need human labor, do not just employ them and have them sitting idle. This is one of the crucial small business ideas.

2. Machinery: unless and until you are really sure that you need automation and machinery, do not jump for them; they are expensive and can raise the initial expense of your business. A business mentor can advise you about purchasing machinery depending on your assignments and number of employees. Only buying machinery is not enough, make sure they are paying you more than they ask! One example of a small business requiring mass production is the order fulfillment and packaging company.

3. Ask for help: when things are not working out very well, do not hesitate, ask for help from the professionals. Yes they will cost you a good amount but they can help you in the long run. Mentors and business professionals are those people who have been in the situation you have been and overcame the difficulties successfully. They not only have experience in your field but can advise certain tactics and approaches that might help you instantly.

One benefit of small business is that your expenses are small, so maintain that! With a small business, you have more chance of learning than implementing. Grow bigger through your small business ideas, do not shrink back!